THE DREAMY AWARDS (& PROGRAMME X)

Editor, Associate Producer

​

Gallery

Serpentine Gallery/BBC TheSpace 2012

Directed by Ed Fornieles

​

"The evening investigated the award ceremony as a cultural phenomenon, the purpose of such rituals and the characters and narratives that surround it. Hollywood heartthrob Zac Efron, along with five others who have helped define our current moment and will help form the next, received awards throughout the evening. The Dreamy winners represented the worlds of music, television, film, politics, business and technology.

​

Fornieles’ performance, a special commission for the Serpentine Gallery, augmented the format of a conventional award ceremony to create a surreal and immersive participatory experience. Each audience member was given a new identity for the evening, making them contributors from the moment they purchase a ticket. Subsequent to either a briefing session or phone conversation with the artist in advance of the event, participants were encouraged to embody and enact their new identities throughout the ceremony.

​

This participatory performance took place in the evening of Friday 7th September in the Serpentine Gallery Pavilion 2012, designed by Herzog & de Meuron and Ai Weiwei. The film of the event was made into an artwork that appeared on The Space, a new free digital arts initiative developed by Arts Council England in partnership with the BBC."

​

https://www.serpentinegalleries.org/whats-on/park-nights-ed-fornieles/